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O2

Oops for VCCP / O2

It was fantastic to be involved in 'Oops', a campaign so far receiving rave reviews in The Drum, Campaign and Creative Review. ‘Oops’ promotes free screen replacement when you buy the latest phones, with apparently broken and collapsed billboards seen across London, and Stanley’s work in capturing the moment a touchscreen breaks in full effect. Actual touchscreens were cracked and shot by photographer Luke Kirwan with Stanley’s Alex Stout then artfully displacing copy to give the image of the text being refracted. Glass facets were appropriately lightened / darkened in order to give the appearance of the fragments reflecting light or being absent altogether.

Photographer

Luke Kirwan

Agency

VCCP